Health Ade Kombucha

by Benjamin Koch, copywriter

Health Ade Kombucha is a brand that I was excited to work on. I love drinking kombucha and there are so many benefits to this product that it was hard to choose what to focus on. We ended up drawing inspiration from the classic VW Lemon ad.

We wanted to tell the story of young adults eating food that would upset their stomach. Whether the food is unhealthy or the quantity consumed is too much to bear, we wanted to market kombucha as a food hangover cure; the same way you think about Gatorade as an actual hangover cure.

These ads draw your attention with the unpleasant images of the aftermath of bad food decisions. They are copy heavy and tell stories that are relatable and show why a healthy gut is so important.